Logo design for ARS T&TT. With their new logistics platform called Lyncxx, ARS T&TT dynamically calculates the best route for different types of logistics services. The platform uses data from multiple sources to determine the most efficient route possible, which is then updated real-time. The combination of these sources was key to the name of the platform, as can be seen in the double X.

The two consecutive X’s in the name are very recognisable because it never occurs in the English language. Therefore I chose to put most effort into finding a design that worked with these letters. It also provided a good opportunity for linking letters or elements together and for displaying chevrons, which were a potential theme discussed beforehand. The final logo doesn’t use a double-x but rather incorporates in it a road and a chevron, hinting at the logistical nature of the platform.