Logo design and UI/UX concept for ZIPR, a new platform that aims to connect finance professionals to more clients within the finance and auditing industry.

Logo design & styleguide

ZIPR’s logo is based on the idea of the connection between between the two parties: finance professional and client, and the back-and-forth between them during the application process. It shows a stylized, abstract Z-shape with two separate parts in close proximity but not interlocking, reminiscent of a zipper’s teeth. The shapes are constructed with triangular elements to give the logo a dynamic aspect, and are filled with a bright yellow-orange gradient to make it pop and add to the dynamic aspect.

In order to make the logo responsive, four versions with differing sizes were created. From the XL version showing the full URL of the service for large-scale use, to the S version with just the stylized Z for use at icon-size.

A range of colours was selected to complement the gradient in the logo, with dark blue being available in multiple shades and offering good contrast with both the gradient and other colors. The colours were paired with the use of Poppins Medium. Poppins was selected for its sleek modern, aesthetic and ease-of-use as a webfont.

Figma prototype

Below is a partially worked out prototype of the application. The prototype has two main parts: a freelancer section (with admin rights) and an employer section. Both can be accessed by using their respective sign in options on the public website. To fully experience the application please navigate through the prototype in full screen.